Country Sector Summary - Retail Poland
Poland is the largest market in the CEE region. With nearly 38 million inhabitants and private consumption taking the largest share of the country’s GDP, it is attractive for retail companies. Especially since households have become wealthier.
Growth in wages has continued over the last few years, exceeding an 7% annual rise in the first half of 2018. Unemployment has been gradually decreasing and it reached 3.7% in June 2018, i.e. much below the EU average of 6.9%. Unsurprisingly, household consumption is the main driving force of the economy and its growth reached nearly 5% on average in the last quarters. The trade creates almost 16% of the country’s GDP and nearly 18% of value added.